Product consulting for business
Do you feel that your business growth is slowing down?
It is unclear how the company will grow further?
Are your product processes far from ideal? Lacking transparency?
Would you like to elevate your team to a qualitatively different level?
I will help you solve all these problems!
It is unclear how the company will grow further?
Are your product processes far from ideal? Lacking transparency?
Would you like to elevate your team to a qualitatively different level?
I will help you solve all these problems!
Key areas of consulting
Launch and optimization of product processes
Setting up goal-setting processes, Discovery, Delivery and analytical processes. The result is more efficient and conscious teams, leading to business growth.
If needed, I can assist with optimizing the current structure and redefining the responsibilities of employees and departments.
If needed, I can assist with optimizing the current structure and redefining the responsibilities of employees and departments.
Identifying business growth opportunities
The work begins with gathering and analyzing information - from documentation, trends, metrics, to interviews with key company employees. As a result, you receive a prioritized list of initiatives aimed at business growth. I also assist in launching these initiatives and tracking teams.
Team formation and development
Hiring product managers, product analysts, product and analytical leads/heads/directors and analysts, assessing the skills of the current team, and creating Personal Development Plans for employees. I can conduct product training based on real-life cases and data. There's also a mentoring format for key team members.
Strategy preparation and facilitation of strategic sessions
We will conduct an analysis of the company's external and internal environment, formulate a vision, goals and then create a comprehensive action plan to achieve these goals.
If you're planning a strategic session, I can help ensure it's conducted effectively and with focused.
If you're planning a strategic session, I can help ensure it's conducted effectively and with focused.
Evgeny Guryanov
12 years in product management, 6 years in CPO and VP of Product positions. Experience in managing both small teams and teams of 150 professionals (product managers, analysts, designers).
Request for a free setup call
Briefly describe the problem and leave your contact details. I will contact you within three hours
For better clarification of your request, I conduct a free 30-minute kickoff meeting.
My experience
Vice-President of Product, inDrive
I am responsible for the products at inDrive. I manage a team of 150 professionals, including product managers, analysts, and designers. inDrive is a "unicorn" company and ranks second in the world among the most downloaded ride-hailing apps.
CPO, SberHealth and BestDoctor
For quite long time, I've worked in MedTech companies in the role of Chief Product Officer. At SberHealth (formerly DocDoc), I managed products, analysts, designers and the entire development team. I worked on B2C products and built B2B and B2G directions from scratch. At BestDoctor, I helped to scale significantly and attract $26 million in funding.
Head/Lead, Avito and ABBYY
Product Manager, Kaspersky Lab, MegaFon
At Kaspersky Lab, I managed mobile products, including flagship ones like Kaspersky VPN & Antivirus. I can also share my experience in managing telecom products.
More about the services
What's included in the service:
- To begin, I analyze which goal-setting approaches will suit your current situation (KPI, OKR, MBO, etc.)
- Next, I brief the team on the chosen goal-setting system, providing examples of best practices and common pitfalls.
- Then we start the active implementation of the goal-setting system.
- A functioning system that doesn't require my presence.
- Greater vertical and horizontal transparency in the company.
- More efficient team performance and growth in business metrics.
- You don't have a stable goal-setting system or you believe the current system is ineffective.
- You've become too accustomed to the current state and need an external perspective to identify the main issues with the current goal-setting system and propose an action plan.
What's included in the service:
- Implementation is possible across the entire product management department or within individual teams.
- Analysis of the current situation: I determine the current level of process functionality, identify existing problems, and propose an action plan.
- If needed, I conduct presentations to align understanding across teams.
- We build the processes in real-time, establish all artifacts, involve all members of the discovery team, and demonstrate key points through my own example.
- A discovery team that consistently identifies business growth areas and operates independently without my assistance.
- As a result, you achieve growth in business metrics.
- Product managers and the development team are busy with something, but there are no business results.
- You have a feeling that product managers are "doing the wrong things" or "teams lack awareness."
- The company has grown rapidly, but the discovery process is not yet established.
- You believe that the company lacks a product and data-driven culture.
- There are no competencies or time to build all this from scratch or take it to the next level.
What's included in the service:
- Analysis of the current situation regarding value delivery to production
- Clustering of problems and drafting an action plan
- Forming teams' understanding of where we need to go and how to get there
- Implementing new processes and teams tracking
- You get a team that works more efficiently with new processes, but without my involvement; teams will become more aware.
- Value delivery to production will be much more transparent.
- The speed of the Delivery process will increase and stabilize.
- Everything is slow and it takes months to deliver value to users.
- You lack transparency regarding what is happening in product teams, despite having huge development budgets.
- Additionally, there are significant bugs in the product on production.
- The situation is even worse if there is no understanding of the speed of the product teams.
What's included in the service:
- If needed, we build the most efficient structure for the analytics function.
- We create a metrics tree and design key dashboards.
- We launch and integrate analytics sprints into the discovery process.
- We work on the performance and efficiency of the current analytics team.
- Established analytical processes.
- A well-developed data-driven culture in the company, where most decisions are based on data.
- You have a better understanding of the current business situation and identify growth areas. As a result, your business grows.
- You have just started building a team of product analysts and have many questions and challenges, both in terms of structure and processes.
- You already have a fairly large analytics team, but you wouldn't say that you have a data-driven culture.
What's included in the service:
- Analysis of the current structure, its strengths and weaknesses.
- Identification of key processes and metrics.
- Modification of the company structure to meet the core business needs and distribution of responsibilities.
- Graphic representation of the new company structure with clearly defined zones of responsibility and the metrics for which each employee and department is accountable
- A more efficient structure should lead to greater business efficiency and faster business processes
- You believe the current structure is inefficient.
- You have grown significantly recently, but the structure has remained almost unchanged, raising doubts about its effectiveness.
- You need an external perspective on the current structure and zones of responsibility.
What's included in the service:
- I assist in determining the set of competencies that should be present in a new hire.
- 1.5-hour interview for each candidate.
- I provide scoring; for each candidate, I can give a Yes or No recommendation or rank the candidates.
- I provide skill scoring for each candidate.
- I send a ranking of candidates for a specific position.
- I give recommendations on Hire/Do Not Hire, and Who to Hire.
- The final decision is made by the hiring manager.
- You are just establishing the hiring process for product managers, product heads, and analysts, and you don't yet have established competencies.
- You need to hire for a rare role in your company that would benefit from being scored by someone else, such as a CPO or a head of product.
- You are overwhelmed with hiring, and someone needs to take on the scoring of the candidate flow.
What's included in the service:
In which situations this service is required and the problems it solves:
- Skills assessment of team members: possible through both written tests (including 57 test questions and 8 open-ended questions) and oral interviews.
- Creation of a Personal Development Plan for employees: this plan includes not only strengths and areas for growth but also books, videos, and recommended courses.
- Individual mentoring for employees.
- Skills assessment results presented in a convenient format.
- A list of books, videos, and courses to enhance areas of growth.
- In collaboration with the employee and their manager, we can also identify practical tasks to develop specific skills.
- Support and assistance in implementing the Personal Development Plan (PDP) and in the employee's work.
In which situations this service is required and the problems it solves:
- It's unclear what skill level employees are currently at in the company.
- There is a desire to elevate the organization to a qualitatively different level in terms of skills (raising the bar).
- You want to develop employees, but often lack the time for it.
What's included in the service:
- You can purchase any number of mentoring hours per week or month.
- Mentoring includes both development assistance and help with current work tasks.
- A more skilled and motivated employee leads to improved business performance.
- In the company, either there's no one available or there's a lack of time to mentor a specific key employee, yet there's a need for mentorship and a demand from the business side.
- There are issues in the business or product that you want to address not through direct consulting but by enhancing the skills of key employees.
What's included in the service:
- The course covers all areas of product management.
- It's practical-oriented, focusing on real-life case studies and data analysis rather than pure theory. Theory, where present, is contextualized.
- Full participant engagement is necessary as the learning process involves group assignments.
- It's suitable for anyone involved in product-related roles in the company: product managers, analysts, designers, developers, business developers, and more.
- Significant skill and knowledge enhancement can be expected. Since the course focuses on solving real-life cases rather than just theoretical concepts, your employees will be able to apply the knowledge they gain immediately.
- Moreover, as the course involves teamwork and discussions, it can also serve as team-building for your team. As a result, you'll have a more motivated and cohesive team by the end of it!
- You're looking for your team to grow in their understanding of product and business approaches.
- You don't want anything formal and standard. You also want to address the team's need for some team-building, increase team motivation, and enhance the motivation of individual employees.
- In the market, most courses offer pure theory that isn't applicable in practice. Here, however, we offer a practical approach using real data.
What's included in the service:
If you have a request to enlighten the team on specific topics, I can prepare a presentation for you on the subject of interest, with any level of depth and examples.
What you get as a result:
The knowledge and skills gap has been addressed, and the team can now progress further in critical directions for the company.
In which situations this service is required and the problems it solves:
You have a specific request to clarify a certain area of knowledge, and there is no employee within the team who could enlighten the team in this area. Alternatively, there is an employee available, but they don't have the time to educate the team.
If you have a request to enlighten the team on specific topics, I can prepare a presentation for you on the subject of interest, with any level of depth and examples.
What you get as a result:
The knowledge and skills gap has been addressed, and the team can now progress further in critical directions for the company.
In which situations this service is required and the problems it solves:
You have a specific request to clarify a certain area of knowledge, and there is no employee within the team who could enlighten the team in this area. Alternatively, there is an employee available, but they don't have the time to educate the team.
What's included in the service:
- Analysis of the current situation from both process and metric perspectives.
- We focus primarily on stages where processes break down and the costs per unit/operation.
- We identify bottlenecks and prepare an action plan.
- Then, we initiate the implementation of changes, with me actively participating in the rollout and tracking of teams and results.
- A presentation containing an analysis of the situation and an action plan.
- The process of restructuring processes and the company for business scalability is initiated.
- Ultimately, you will have a more efficient mechanism in place.
- You've experienced rapid growth, yet your processes have remained stagnant, from sales and customer service processes to internal value creation processes.
- You've noticed that some processes are breaking down, causing damage to the company, while others continue to incur significant unit costs, posing a threat to the company's future existence.
- You lack the time, resources, or expertise to structurally delve into the problem of scaling.
What's included in the service:
- Gathering and analyzing information from documentation, trends, metrics, and conducting interviews with key employees in the company.
- Working closely with the team, ensuring maximum involvement.
- Prioritizing activities that contribute to the growth of key business metrics.
- Assisting in the launch of initiatives and tracking team progress.
- A presentation highlighting areas of business growth.
- A prioritized backlog of initiatives that will make the greatest impact on key business metrics.
- Subsequent business growth.
- An additional outcome is a more efficient team that has learned to identify growth areas independently and can replicate success in the future without my involvement.
- The pace of business growth is slowing down, and you're unsure about what steps to take to regain momentum.
- You've recently launched a product, but there's a sense that product-market fit hasn't been achieved.
- The team seems to be stuck in a rut, continuing with the same old practices without much innovation.
- You feel that there's untapped potential in the product and could benefit from an external perspective.
You can also request an audit of all company processes.
Upon completion, you'll receive an assessment of current growth areas and recommendations for next steps.
Upon completion, you'll receive an assessment of current growth areas and recommendations for next steps.
My speeches and publications
[RU] 10 questions without answers to which I don't start preparing a strategy (registration required on Sense23 to watch)
[RU] Since mid-April 2024, I've been running the Telegram channel "Product Insights". I write about product-related topics.
Evgeny Guryanov
Mentor, consultant
